8 ways to audit your ecommerce site’s SEO

1. Canonical tags for filtered pageviews

In most e-commerce sites, you can filter product types based on different categories, such as colour, fit and size.

2. Optimize a meta description for each page

Does each one of your pages have a unique meta description?

3. Keyword placement

While you’re sure to avoid stuffing your page with your target keywords, it’s a good idea to include them strategically across your page to let Google know what keywords you’re targeting.

4. Breadcrumb trails

Breadcrumb trails help website visitors navigate through your website and help organise your site in a well-structured manner.

5. Optimize your ecommerce site for sitelinks

Google notes that it only shows site links for organised websites that allow their algorithms to identify good site links.

6. Do you have reviews on your product page?

Reviews on the product page have a variety of purposes.

7. Optimize your site speed

You’ve already read about the importance of speed optimization on the website.

8. Does your website have informational content?

Finally, it’s still a smart idea to write blog posts about the keywords the target audience is looking for.


Improving SEO for your eCommerce site is rarely a quick, easy process.



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