-Rohan Tiwary When more than 90 percent of the money spent on digital banners is lost and up to 69 percent of the content of websites passes unseen, advertisers claim that 26 percent of their ad budget is misused. With digital marketing budgets reaching up to $332.84 billion in 2020…

-Riya Sen Instagram has grown to be more than just a photo sharing social media platform over the years. It has become one of the most powerful channels for businesses to tap into their target audience, across different industries. In fact, this popular social media network has introduced several new…

-Evita Godinho Content gap analysis is more than merely combing through your blog posts to see if you’re missing out on any juicy content suggestions. There is a straightforward step-by-step method for identifying obvious content gaps and filling the holes in your content strategy. 1. Map Out Your Buyer’s Journey What moves does the target audience…

-Riya Sen India’s social commerce industry, which today has a gross merchandise value (GMV) market of $1.5 to $2 billion; has the potential to grow to $16 to $20 billion in just five years. The convergence of e-commerce has become enormous in our everyday lives. If you have a smartphone…

-Evita Godinho The easiest way to discover the types of content that can make your social media followers more active is to publish and consistently monitor different types of content to see what works best. Is the viewer reacting well to ties to outside articles? Pictures of activities in the…

-Riya Sen To unlock the full potential of your online marketing strategy, knowing what the 5 D’s of digital marketing are and how to make use of them is crucial. In simple terms, through electronic means, digital marketing is a marketing strategy. It enables you to reach and connect to…

-Evita Godinho Recent statistics show that 33% of global e-commerce traffic comes from organic searches. In other words, if your e-commerce site is not optimised for SEO, you will be missing out on a significant portion of potential traffic. …

-Rohan Tiwary The most critical skill entrepreneurs are obliged to master is marketing. The success of a product or service, after all, relies on your willingness to market it. Yet today’s entrepreneurs must be as committed in selling themselves as their goods and services to be genuinely effective in selling. …

-Rohan Tiwary Ease of doing business for MSMEs: In order to achieve more sustainable development and quicker poverty alleviation, micro, small and medium enterprises (MSMEs) need to be part of this transformation as the pandemic induces a gradual change towards automation. The spread of the Coronavirus caught digitally unschooled enterprises…