-Rohan Tiwary

When more than 90 percent of the money spent on digital banners is lost and up to 69 percent of the content of websites passes unseen, advertisers claim that 26 percent of their ad budget is misused. With digital marketing budgets reaching up to $332.84 billion in 2020…

-Riya Sen

Instagram has grown to be more than just a photo sharing social media platform over the years.

It has become one of the most powerful channels for businesses to tap into their target audience, across different industries.

In fact, this popular social media network has introduced several new…

-Evita Godinho

Content gap analysis is more than merely combing through your blog posts to see if you’re missing out on any juicy content suggestions.

There is a straightforward step-by-step method for identifying obvious content gaps and filling the holes in your content strategy.

1. Map Out Your Buyer’s Journey

What moves does the target audience…

-Riya Sen

To unlock the full potential of your online marketing strategy, knowing what the 5 D’s of digital marketing are and how to make use of them is crucial.

In simple terms, through electronic means, digital marketing is a marketing strategy. It enables you to reach and connect to…

-Rohan Tiwary

Ease of doing business for MSMEs: In order to achieve more sustainable development and quicker poverty alleviation, micro, small and medium enterprises (MSMEs) need to be part of this transformation as the pandemic induces a gradual change towards automation. The spread of the Coronavirus caught digitally unschooled enterprises…

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