-Riya Sen

There has never been a better time for ecommerce. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for both businesses and consumers across the world to continue some semblance of a normal life during the toughest lockdowns.

The fear of the virus got even the most conservative shoppers and those from tier 2 and 3 markets to seek out their needs online. And even as life is trudging back to normalcy and we all come to terms with the new way of life, the ecommerce boom does not show any signs of slowing down. …


-Rohan Tiwary

When more than 90 percent of the money spent on digital banners is lost and up to 69 percent of the content of websites passes unseen, advertisers claim that 26 percent of their ad budget is misused. With digital marketing budgets reaching up to $332.84 billion in 2020, marketing departments around the world are using creative approaches to boost the digital identity of brands and remain in the spotlight. They use marketing automation systems instead of relying solely on human feedback, and change their tactics according to analytic results. …


-Riya Sen

Instagram has grown to be more than just a photo sharing social media platform over the years.

It has become one of the most powerful channels for businesses to tap into their target audience, across different industries.

In fact, this popular social media network has introduced several new features recently.

1. Instagram Shopping

You can select the “Buy On Instagram” tab under the shopping section.

This will allow you to purchase items that you can purchase directly on Instagram without ever leaving the app.

Users simply add the item to their cart, insert their form of payment and buy it directly…


-Evita Godinho

Content gap analysis is more than merely combing through your blog posts to see if you’re missing out on any juicy content suggestions.

There is a straightforward step-by-step method for identifying obvious content gaps and filling the holes in your content strategy.

1. Map Out Your Buyer’s Journey

What moves does the target audience need to take to get from A to B to C?

Take the time simply to sketch or write down the key questions the customer has, the different solutions they may explore, what they’re looking for before they buy, and what calls-to-action are likely to push them to contact you.


-Riya Sen

India’s social commerce industry, which today has a gross merchandise value (GMV) market of $1.5 to $2 billion; has the potential to grow to $16 to $20 billion in just five years.

The convergence of e-commerce has become enormous in our everyday lives. If you have a smartphone and an internet connection, either as a buyer or a seller, you have encountered e-commerce. This industry has seen some phenomenal growth in the past few years. Retail e-commerce has risen at an unprecedented pace since its introduction and is expected to hit $5 trillion in 2021. (Statista). …


-Evita Godinho

The easiest way to discover the types of content that can make your social media followers more active is to publish and consistently monitor different types of content to see what works best. Is the viewer reacting well to ties to outside articles? Pictures of activities in the company? Video? The easiest way to improve your interaction is to test and research the reaction of your audience.

Irrespective of your best stars, you can have a combination of the following forms of content to create a valuable and diverse social media profile for your audience that will increase…


-Riya Sen

To unlock the full potential of your online marketing strategy, knowing what the 5 D’s of digital marketing are and how to make use of them is crucial.

In simple terms, through electronic means, digital marketing is a marketing strategy. It enables you to reach and connect to a wide range of areas in a cost-effective manner, unlike other advertising approaches. The ability to market the targeted offers, which, in turn, builds stronger customer loyalty, is another advantage of this, among many.

With that being said, it can be inferred that digital marketing also involves consumers’ cooperation. It’s…


-Evita Godinho

Recent statistics show that 33% of global e-commerce traffic comes from organic searches. In other words, if your e-commerce site is not optimised for SEO, you will be missing out on a significant portion of potential traffic. Although some SEO components are not entirely within your control, you can still do a lot to improve SEO on your eCommerce site.

In this article, we’ll look at eight ways you can audit and improve your SEO health on your e-commerce site.

In addition, we’ll discuss why it’s more important than ever to optimise your page speed for the algorithm…


-Rohan Tiwary

The most critical skill entrepreneurs are obliged to master is marketing. The success of a product or service, after all, relies on your willingness to market it. Yet today’s entrepreneurs must be as committed in selling themselves as their goods and services to be genuinely effective in selling.

Geraldo Matos, assistant professor of marketing at the Mario J. Gabelli School of Business at Roger Williams University, says: “ says Geraldo Matos, assistant professor of marketing at Roger Williams University’s Mario J. Gabelli School of Business. As much as anything else, what you’re selling them is your competence, your…


-Rohan Tiwary

Ease of doing business for MSMEs: In order to achieve more sustainable development and quicker poverty alleviation, micro, small and medium enterprises (MSMEs) need to be part of this transformation as the pandemic induces a gradual change towards automation. The spread of the Coronavirus caught digitally unschooled enterprises on the back foot. Industrial automation has seen an expansion across industries in the wake of the pandemic; when it has a visible effect on operations in factories due to fear of infections. …

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