Types of Content that Engage Social Media Users

Your own (quality) content

Of course, you’re going to want to share the content you’ve created on your website and blog on your social media platforms. Top-and middle-of-the-funnel content that lets the audience think about issues related to your approach should hopefully make up the majority of the content you post (60 percent ). It’s also helpful to share bottom-of-the-funnel content; but you can work to keep your self-promotional posts at 10% of your content. Remember: Your social interaction can add attention to your audience, not serve as an extension of your sales staff.

Humanizing content

There is an explanation that more than 2.6 billion people use Facebook every month: people find the lives and perspectives of others convincing. Note that even in the B2B social media approach; where the focus is on disseminating valuable knowledge about your product, service or business to your audience, you also use a predominantly “social” channel.

Curated content

Curated content is posts, videos, or some other form of content that you have not produced; but offers value to your consumers and prospects. (Because you’re curating a content experience for them, instead of producing it, make sense?)



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